MuseumNext MUSEUMS & SOCIAL MEDIA SUMMIT
Cracking the Content Creation Code
Struggling to come up with content ideas? Constantly playing catch up generating new posts after hitting publish on the last one? I will walk participants through my formula for planning, brainstorming, copywriting, and publishing informative, engaging, and unique social media posts. Working with various clients over the years, I am well-versed in different tools for project management, drafting, publishing, and measuring KPI’s—all of which I’ll touch on in this talk.
MCN 2021 VIRTUAL
An AMA with Museum Consultants
A panel of museum consultants will take any and all questions! We’ll tackle broad questions about why we chose this path, business development, and marketing; and then drill down into topics like rates, work-life balance, and navigating client relationships and expectations, as well as how museum staff can best work with consultants. With two rounds of breakout groups, participants will be able to ask their questions and tailor their session experience.
How to Train Staff to Support Social Media Efforts
Drawing from recent experience working together on an IMLS-funded workshop series to educate and inspire New-York Historical Society staff to be more involved with the museum’s social media, social media manager Emily Haight and consultant Lucy Redoglia will share their insights and strategy with attendees.
Communicating the Museum Chicago, 2018
Award-winning humor and finding your voice
In the year leading up to winning the Webby Award for Los Angeles County Museum of Art’s Snapchat account, Lucy produced countless memes using the museum’s collection, developing an already successful strategy into a viral sensation. Learn how pairing words with pictures and using innovative storytelling techniques can bring awareness to your brand—and reach younger audiences—via social media.
Culture Track '17 LA Launch
Panel discussion to discuss La Placa Cohen's Culture Track, the nation’s largest tracking study of cultural audiences, at the Natural History Museum, Los Angeles—December 2017
Moderator: Los Angeles Times Arts & Culture Editor, Laurie Ochoa
Panelists:
Juan Devis, Chief Creative Officer, KCET
Anne Ellegood, Senior Curator and Co-Curator of Made in L.A., Hammer Museum
Charles Gaines, Artist
Benjamin Millepied, Artistic Director, L.A. Dance Project
Lucy Redoglia, Digital Marketer-PST LA/LA Community Manager
SCI-Arc symposium
#SCIArc: Architecture in the Age of Digital Media panel—September 2016
Moderator:
Bruno Juricic: Architect, curator and entrepreneur.
Panelists:
Birgit Lohmann: CEO/Editor in Chief, designboom
Devin Gharakhanian: Creative Director, SuperArchitects
Amelia Taylor-Hochberg: Managing Editor and Podcast Co-Producer, Archinect
Lucy Redoglia: Digital Marketing and Social Media, LACMA
Benjamin Bratton: SCI-Arc Visiting Faculty, Cultural Studies and Author of The Stack
Association of Art Museum Directors
Museums and Snapchat Webinar—May 2016
Four expert museum snappers discuss their respective institutional strategies, how to get started, why they believe Snapchat is an important platform to be on, and any pitfalls that should be avoided.
Panelists:
Alie Cline, Blanton Museum of Art
Michael Lachowski, Georgia Museum of Art
Abraham Ritchie, MCA Chicago
Lucy Redoglia, LACMA
Guest Speaker at Colleges and Universities
Sotheby’s Institute/Claremont Graduate University—November 2018
Art Business
FIDM/Fashion Institute of Design & Merchandising—November, 2016
New Media Strategy course
USC Annenberg School for Communication and Journalism—October 24, 2016
Journalism for Emerging Digital Platforms course
UC Irvine Guest Lecturer—February 3 & May 18, 2016
Social Media/Community Engagement undergraduate course
PRSA-LA Panel Discussion
In September 2016, more than 50 Los Angeles-area PR professionals gathered in The Vantage Dining Room high atop the Hollywood & Highland complex for PRSA-LA’s “Cultural Cave-Diving: Bringing a Global Mindset to Communications” program.
Moderator: Angela Alvarez, managing director of Citizen Relations
Panelists:
Jamie Foley, vice president of global communications for the Los Angeles Tourism & Convention Board
Charlie Gu, director of China Luxury Advisors
Eva Hsuean, international PR manager for Princess Cruises
Lucy Redoglia, social media manager for the Los Angeles County Museum of Art (LACMA)
Margaret Traub, head of global initiatives at International Medical Corps.
#SMWLA 2016 Trending Topics
The branded content renaissance: how are you keeping up? Ways technology is stimulating new creativity and driving brand objectives—June 20
Moderator: Monika Ratner, Director of Social Media at Horizon
Panelists:
Dana Droppo – Senior Editor, Branded Content at Complex Media
Lucy Redoglia – Social Media Manager at LACMA
NAMAC Alliance 2016 Conference
On this provocative panel, digital arts and communications strategists will share how their exhibition strategies and new programming, both analog and digital, are catalyzing political discourse + social transformation—June 2016
Panelists:
Afua Kafi-Akua, Senior Manager, Uris Center for Education, Metropolitan Museum of Art
Marco Castro Cosio, MediaLab Manager, Metropolitan Museum of Art
Chrissy Farrier, CEO & Founder, Uzeeum
Lucy Redoglia, Los Angeles County Museum of Art
Konda Mason, Producer, Impact Hub Oakland
California State Parks Interptech Conference
Anatomy of a Snapchat Presentation—April, 2016
Starting with examples from LACMA, Lucy breaks down a Snapchat story slide-by-slide. Topics include how to choose focal points, photo versus video, where to place the caption, emoji, etc., and ends with a prompt to create your own snapchat story!
Soho House Los Angeles #SociallySpeaking Series
Innovative Social Media Strategies at LACMA—November 2015
Social Media Club of Los Angeles
State of the Art with NHMLA, Hammer Museum, Getty Museum, and LACMA—October 2015
Moderator: Fiona Ball - LACE
Panelists:
Arielle Sherman - Assistant Manager, Digital Communications at Hammer Museum (@arielle_rose2)
Lucy Redoglia - Social Media Manager at LACMA (@LuuucyImHome)
Sarah Waldorf - Digital Media Producer at The Getty (@SarahMWaldorf)
Rachel Gertz - Communications Coordinator at Natural History Museum (@rachelelianna)
Let's Get Digital: Spectrum Presents a Conversation on Digital Art at the Met
Panelists:
Mia Fineman, Associate Curator, Department of Photographs, The Metropolitan Museum of Art
Julia Kaganskiy, Director, New Museum's Incubator for Art, Technology, and Design
Cory Arcangel, post-conceptual artist based in Brooklyn, New York
Carla Gannis, artist and Assistant Chair of Digital Arts, Pratt Institute, Brooklyn, New York
Clement Valla, artist currently living and working in Brooklyn, New York
Recorded February 28, 2014